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Below are the announcements regarding strawberries ▾
Publication date:
As of January 2026, strawberries in the UK retail sector—found in leading supermarkets—are priced between £1.37 for a 227g punnet (£6.04/kg) and £3.50 for a 300g punnet (£11.67/kg). Clubcard promotions can reduce costs to £2.30 for 500g (£4.60/kg), valid through 26 January. Wholesale prices from late 2025 averaged around £4.08/kg, reflecting a 24% week-on-week drop as supply patterns shifted. With winter imports, prices may rise due to limited off-season availability. These rates include both imported and scarce domestic fruit, varying with quality and packaging, making them ideal for enjoying fresh, ripe berries during colder months.
Selling strawberries offers a rewarding opportunity for those passionate about fresh, delicious produce. The UK market especially values homegrown fruit in summer months. Sales channels include farmers’ markets, roadside stalls, and community-supported agriculture schemes. Emphasizing freshness, taste, and the benefits of buying local resonates strongly with shoppers.
Here are some sample ads you might use:
These messages highlight quality and freshness, key factors for attracting UK consumers.
If you’re selling strawberries in the UK, many buyers seek fresh, top-grade fruit straight from growers. They look for ripe berries with rich flavor, suitable for retail shelves and wholesale buyers. Small-scale farmers and gardeners can benefit by connecting with customers who appreciate local, seasonal harvests and offer fair compensation.
Sample buyer inquiries might include:
Growers with extra fruit can use classifieds or agricultural forums to connect with such buyers and maximize their seasonal yield.
In January 2026, UK shoppers encounter a range of strawberry prices influenced by origin, quality, and vendor. Imported berries typically retail between £3.16 and £7.12 per kilogram, or roughly £1.43 to £3.23 per pound. For example, April 2025 saw prices reach £7.80 per kilo, an 18% year-on-year increase.
Wholesale rates vary widely; in July 2025, a punnet cost about £0.80, compared to £4.90 for a tray of leeks. Seasonal shifts, supply chain fluctuations, and market demand all affect price changes. Consumers are advised to shop around and consider peak seasons for the best deals.
UK buyers can find strawberries at farmers’ markets, supermarkets, and fruit stalls, especially abundant in summer. Wholesalers and retailers source fruit through agricultural networks and international trading hubs.
One notable example is Agro-Market24, an international agricultural exchange connecting producers and buyers across Europe and beyond. Such platforms provide UK businesses access to premium strawberries directly from growers, ensuring freshness while benefitting from competitive pricing. This global connection supports a steady strawberry supply throughout the year.
For sellers in the UK, multiple avenues exist. Direct sales via farmers’ markets and fruit stands foster personal customer interaction and emphasize freshness. Supplying supermarkets and regional distributors expands your customer base significantly.
Producers and wholesalers seeking wider reach and streamlined trade can utilize platforms like Agro-Market24. This online marketplace connects sellers with buyers across Europe, enabling efficient, transparent strawberry transactions. Leveraging such networks can grow your market presence and simplify your sales process.
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