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Below are the announcements regarding strawberries ▾
Publication date:
As of February 2026, strawberries in the United Kingdom remain a premium fresh fruit. Wholesale prices reflect the reliance on seasonal imports due to limited domestic production. Recent data shows prices have dropped to around £4.08 per kilogram, down 24% from £5.40 per kilogram just a week earlier, driven by changing supply conditions.
Retail prices for a 400g punnet are higher, reflecting quality expectations. While exact February 2026 prices aren't specified, shoppers typically pay between £2 and £3 per 400g punnet based on current trends. Most strawberries are imported, but UK consumers maintain a stable per capita consumption of about 2.3 kg annually. These factors keep prices relatively stable, though they remain higher during winter months.
If you’re looking to purchase fresh, locally grown strawberries in the UK this February, you’re in luck. Traditionally a summer fruit, advances in greenhouse farming now enable year-round harvesting. Selling freshly picked strawberries offers customers berries bursting with sweetness and flavor.
Sample adverts might read:
Whether for baking, making jams, or simply enjoying fresh fruit, UK-grown strawberries in winter add a delightful seasonal twist.
For those with surplus strawberries or commercial growers in the UK, there is active demand even in February 2026. The market extends beyond summer, with buyers interested in both greenhouse-grown and imported fruit for year-round needs. Buyers typically seek fresh, top-quality strawberries and may offer competitive prices based on volume and condition.
Examples of buyer announcements include:
Connecting with these buyers can help producers move stock beyond peak season.
In February 2026, strawberry prices in the UK depend on packaging, quality, and retail channels. Retail rates generally fall between £3.15 and £7.09 per kilogram, while wholesale prices range from £2.74 to £6.18 per kilogram. Prices fluctuate due to seasonal supply variations, import costs, and market demand.
The UK strawberry industry faces challenges, with reports warning many British berry growers may face financial difficulties by the end of 2026-a factor that could impact both price levels and availability throughout the year.
In the UK, strawberries are available at farmers' markets, supermarkets, and grocery stores, especially during peak season. For bulk or wholesale purchases, platforms like the International Agricultural Exchange Agro-Market24 connect buyers and sellers across the agricultural sector.
This marketplace offers broad access to fresh produce, including strawberries, facilitating trade between UK growers and international suppliers. Whether an individual shopper or business buyer, exploring local retail outlets and online agricultural exchanges ensures you find the strawberries you want.
If you plan to sell strawberries in the UK, several effective channels exist. Farmers’ markets and direct retail sales offer direct consumer contact with often better profit margins.
Additionally, online agricultural marketplaces can broaden your reach. International platforms connect sellers with buyers worldwide, helping find wholesale customers and distributors interested in high-quality strawberries. This approach simplifies sales, provides new business opportunities beyond national borders, and makes pricing more competitive while supporting growth.
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